The mediating role of work motivation on the influence of digitalization of the company system and work ethic on the satisfaction of generation z employees

Authors

  • Sukadi Universitas Nasional Author
  • Andini Nurwulandari Universitas Nasional Author
  • Rahayu Lestari Universitas Nasional Author
  • Do Huu Nguyen Loc Ho Chi Minh City University of Economics and Finance Author

DOI:

https://doi.org/10.55584/gafeb.1025.2

Keywords:

Digitalization, Work ethics, Work motivation, Employee satisfaction, Generation Z

Abstract

This research was motivated by the problem of declining job satisfaction among Generation Z employees at PT Mitra Karya Prima which is allegedly related to the digitalization of the company's system that is not optimal and work ethic that has begun to decline among young employees. The purpose of this study is to analyze the mediating role of work motivation on the influence of digitalization of company systems and work ethic on Generation Z employee satisfaction at PT Mitra Karya Prima. The research method used is a quantitative approach with Structural Equation Modeling (SEM) analysis using the SmartPLS application version 3. The sample of this study was 100 Generation Z employees working at PT Mitra Karya Prima. Data were collected through questionnaires and analyzed by SEM method. The results showed that digitalization of the company's system proved to have a positive and significant influence on work motivation and satisfaction of Generation Z employees in the company. In addition, work ethic has also been shown to have a positive and significant effect on work motivation and employee satisfaction of Generation Z. Furthermore, work motivation is proven to partially mediate the influence of digitalization of company systems and work ethic on the satisfaction of Generation Z employees at PT Mitra Karya Prima.

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Published

12/09/2025